MY Entertainment is an independent production company successful in creating digital and linear content. Founded in 2000 by Michael Yudin, MY Entertainment is best known for innovative formats, great storytelling, compelling characters and high production values.
Based in New York, MY Entertainment has been at the forefront of the international format business, co-producing series across the globe, forging strong relationships with independent producers, co-developing original international formats and importing ideas to the US market. The company has established strong working relationships with more than 40 producers in 15 different countries.
The MY Entertainment Team has produced thousands of hours spanning a variety of genres and delivering ratings for Discovery, A&E, National Geographic, BBC, Lifetime, MTV, Comedy Central, Travel Channel, ID: Investigation Discovery, Oxygen, Nickelodeon, Food Network, Animal Planet, TruTV, PBS, Reelz and CMT. Popular series include the #1 paranormal show, Ghost Adventures, Pros vs. Joes, Billy Buys Brooklyn, Legacy List, Destination Fear, Baggage Battles, Sin City Justice, Manson Bloodlines and critically acclaimed Breaking Borders.
One Foot Forward Entertainment is MY Entertainment’s premium content division focused on developing premium content targeted at all major streaming services. Formed in 2020, and headed up by Michael Yudin, One Foot Forward produces non-scripted entertainment programs under the MY Entertainment brand, and has already amassed an impressive list of initial content deals and IP, including partnerships with LeBron James and Maverick Carter’s SpringHill Company (The Wall, The Shop), Michael Sugar’s Sugar23 (Spotlight, Worth) and Mark Wahlberg’s Unrealistic Ideas (HBO’s Wahl Street, McMillions), among many others.
In 2022, MYEntertainment was acquired by Media Content Services, a media group that includes brands like Go To Team, Crew Mama, Assignment Desk, Stark Crew, and Brands & Content Studios.