Italy, Finland Adopt Gil Parenting Format

Gil Formats’ factual entertainment format, ‘Pregnant and Platonic’, has secured two new deals with production companies in key territories: Bulldog TV in Italy and ITV Studios in Finland. This takes the total number of deals for the format to eight, following on from recent deals in the UK, Australia, Germany, Spain, Sweden and France.

‘Pregnant & Platonic’, co-developed by Gil Formats with US based production company MY Entertainment, centres on men and women who are looking to have a child without getting romantically involved, through the process of co-parenting, and is based on Gil Formats’ CEO Assaf Gil’s personal journey to parenthood.

In this format, hopeful co-parents are guided through the process by experts in co-parenting. Once they choose a partner to have a child with, the series follows the couples as they face numerous challenges and difficult decisions before they can turn their dreams of becoming parents into a reality. Each story will hopefully climax with a baby being born.

The format will be distributed by Gil Formats at NATPE Budapest 2017.

About Gil Formats:
Gil Formats is a TV content creator and distributor, developing innovative formats for the international market including observational documentaries, semi-scripted reality comedy, game shows and reality TV. Founded in 2015, Gil Formats is based in Tel Aviv and Sister Company of veteran Israeli TV production company – Gil Productions.

About MY Entertainment:
MY Entertainment is a successful independent production company with a proven track record of creating cutting-edge content and pioneering new business models with broadcasters and advertisers. MY Entertainment is best known for innovative formats, great storytelling, compelling characters and high production values.

The company has produced series across a wide variety of genres delivering both ratings and renewals for its partners such as: Discovery, A&E, National Geographic, Lifetime, Spike, MTV, Comedy Central, Travel Channel, Investigation Discovery, Oxygen, Nickelodeon, Food Network, Animal Planet, Logo, IFC, TruTV and CMT.

Based in New York with offices in Los Angeles, MY Entertainment has been at the forefront of the international business, co-producing series in Canada and the UK and forging strong relationships with independent producers around the world to co-develop original formats for the global market.

Founded in 2000 by Michael Yudin, who began his career in advertising, the company is also a leader in branded entertainment, producing shows for Reebok, Jenny Craig, Schick and Stolichnya Vodka.