New York-based production company MY Entertainment has won a major contract with global health and wellness content company Rodale.
Rodale operates with a mission to “inspire health, healing, happiness, and love in the world. Starting with you.” It boasts more than 100 million customers globally through an array of products and services that include magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video and events. These include Men’s Health, Women’s Health, Runner’s World and Bicycling.
The deal marks the first time that Rodale has engaged with a production company that can deliver traditional TV, OTT and online video content. Under its terms, MY Entertainment will work with Rodale to develop content based on Rodale’s IP and talent relationships. The MYE development team will collaborate closely with the editors of Rodale’s individual brands to identify what it considers compelling ideas and personalities for new and unique television storytelling opportunities.
The partnership combines MY Entertainment’s production, development, and history of working with brands with Rodale’s portfolio of entertaining and informative content from its 100-plus global brands that are available in 67 countries reaching 100 million people. “Rodale’s portfolio is a treasure trove of factual and lifestyle entertainment” added MY Entertainment CEO Michael Yudin (pictured). “The range of lifestyle and human-interest stories is not just deep and diverse, but truly inspirational. This relationship has it all: a mine of strong IP from loved and trusted brands, and a production company with the knowledge and experience to bring them to TV.”
“As a global health and wellness content company, we need to be everywhere our customers are — and TV is a natural next step,” added Rodale chief content officer Adam Campbell “This partnership will enable us to extend our brands with compelling stories that inform, entertain and provide value to both our existing consumers and new audiences around the world.”