Our Story

Our Story

MY Entertainment is a successful independent production company with a proven track record of creating cutting-edge content and pioneering new business models with broadcasters and advertisers. MY Entertainment is best known for innovative formats, great storytelling, compelling characters and high production values. The company has produced series across a wide variety of genres, delivering both ratings and renewals for its partners including: Discovery, A&E, National Geographic, Lifetime, Spike, MTV, Comedy Central, Travel Channel, Investigation Discovery, Oxygen, Nickelodeon, Food Network, Animal Planet, Logo, IFC, TruTV and CMT.

Based in New York with an office in Los Angeles, MY Entertainment has been at the forefront of the international format business, co-producing series in Canada and the UK, while forging strong relationships with independent producers around the world to co-develop original formats for the global market.

Founded in 2000 by Michael Yudin, who began his career in advertising, the company is also a leader in branded entertainment, producing shows for Reebok, Jenny Craig, Schick and Stolichnaya Vodka.