MY Entertainment is a successful independent production company with a proven track record of creating cutting-edge content and pioneering new business models with broadcasters and advertisers. MY Entertainment is best known for innovative formats, great storytelling, compelling characters and high production values. The company has produced a wide variety of genres, delivering both ratings and renewals for its partners including Discovery, A&E, National Geographic, BBC, Lifetime, MTV, Comedy Central, Travel Channel, ID: Investigation Discovery, Oxygen, Nickelodeon, Food Network, Animal Planet, TruTV and CMT. Popular series include Ghost Adventures, Pros vs. Joes, Baggage Battles, Sin City Justice and Beyond Borders.
Based in New York, MY Entertainment has been at the forefront of the international format business, co-producing series in Canada and the UK, while forging strong relationships with independent producers around the world co-developing original international formats and importing ideas to the US market. The company has established strong working relationships with more than 40 producers in 15 different countries.
Founded in 2000 by Michael Yudin, who began his career in advertising, the company is also a leader in branded entertainment, producing shows for Reebok, Jenny Craig, NBC Sports, Schick and Stolichnaya Vodka.